Welcome to Vibe Australia

Vibe Australia Pty Ltd (Vibe) is a dynamic Aboriginal media, communications and events management agency situated in Darlinghurst, Sydney. We specialise in the implementation, production and dissemination of targeted, culturally sensitive communication products and services for Aboriginal and Torres Strait Islander communities.

Vibe Australia has an extensive history of working with Aboriginal and Torres Strait Islander Australia at local, state and national levels. Our networks spread from Oyster Cove in Tasmania to Bamaga in Cape York, from Redfern to Broome, Alice Springs to Darwin

Vibe is an Aboriginal media and events company with a suite of fully integrated communication products much utilised and enjoyed by Aboriginal and Torres Strait Islander communities across Australia.

Our products include

• Deadly Vibe - a national Aboriginal and Torres Strait Islander health, sport, music and lifestyle magazine, with a monthly distribution of 47,000;
• In Vibe - a dynamic, accessible and culturally sensitive 24 page full-colour magazine for Indigenous people in secure rehabilitation care and at risk;
• Deadly Sounds - a weekly radio program syndicated to over 200 Aboriginal community stations around Australia featuring music, culture and health information in an upbeat magazine format;
• The Vibe 3on3® - a national music and sporting event to promote health, well being, identity and sportsmanship;
• Vibe Alive - a national two day youth festival for young Australians of all backgrounds that promotes Aboriginal and Torres Strait Islander to promote education, health and culture and encourages tolerance and teamwork;
• The Deadlys - the National Aboriginal and Torres Strait Islander Music, Sport, Entertainment and Community awards, held at the Sydney Opera House and broadcast on SBS and NITV; 
• Deadly TV – a new television production initiative, which has produced a National magazine-style health and lifestyle program, Living Strong for NITVand Move It Mob Style for ABC and NITV; and
• www.vibe.com.au - the number one website for Indigenous events, sports, arts, culture and news.

All our products and events encourage and support the Aboriginal and Torres Strait Islander community, particularly the young, to reach their full potential.

Additionally, we are committed to showcasing contemporary Aboriginal culture through music, the arts and sport, and regularly spotlight people from all walks of life achieving in their chosen fields.

Vibe Australia is committed to reinforcing the importance of completing a full secondary education, continuing with further education, and successfully securing employment and training opportunities. We pride ourselves on profiling positive role models and running up-beat news stories for Indigenous young people to read, as we feel such coverage is lacking in the mainstream media. 

While we often focus on high-profile musicians and sportspeople we are also committed to recognising the unsung heroes of the Aboriginal community, such as those working on the ground to improve living standards, revive culture and create stronger communities. Our vision is that all Aboriginal and Torres Strait Islander people will reach their full potential.

Deadly Vibe

Deadly Vibe advocates healthy lifestyles, Indigenous pride and a responsible, positive outlook on life in a no-nonsense format. Boasting 32 full-colour pages, Deadly Vibe is read and enjoyed by Indigenous people of all ages. Each issue contains profiles of notable Indigenous identities and up-and-comers, features on Aboriginal sport, music and culture, and targeted information about good health, education and training. Our star columnist, Cathy Freeman, has written a monthly column for the magazine for the past four years.  

Deadly Vibe currently has a distribution rate of 47,000 copies per month, easily making it the largest publication of its kind in Australia. The magazine's pass-on rate is very high, as found by independent research group Cultural Perspectives when they evaluated the magazine and its readership. Sixty-two per cent of readers who receive their own copy of Deadly Vibe reported that their copy is read by more than three people.

Deadly Vibe contributes to the popularity of its sister weekly radio program, Deadly Sounds, broadcast on more than 200 Indigenous, community and remote transmitter radio stations across Australia. Hosted by well-known Indigenous broadcaster, artistic director and author, Rhoda Roberts, Deadly Sounds interviews a wide range of studio guests, from Cathy Freeman to Deb Mailman, Anthony Mundine to Casey Donovan. The program has now been on-air for more than ten years.

Vibe 3on3®

The National Indigenous 3on3 Basketball and Hip-Hop Challenge (Vibe 3on3®) brings Aboriginal and Torres Strait Islander organisations and communities together for a fun-filled weekend of sport, music and self-expression. Now in its 13th year, the Vibe 3on3® is about promoting healthy lifestyles, building sporting skill and self-esteem, improving social and emotional wellbeing - and having a great time! The Vibe 3on3® also provides local organisations with a popular vehicle through which to promote themselves and their services to the community. 

The Vibe 3on3® is Australia's premier Indigenous sporting, music and youth cultural event. Visiting 10 communities each year, the Vibe 3on3® is an Aboriginal and Torres Strait Islander event for our community, our family and all our friends. Everybody is welcome! 

The Deadly Awards

Since 1995, Vibe Australia has hosted The Deadlys - the National Indigenous Music, Sport, Entertainment &* Community Awards. The Deadlys recognises and showcases excellence by Aboriginal and Torres Strait Islander people across the full spectrum of Australian music, sport, entertainment & community. The Deadlys are held at the Sydney Opera House and broadcast nationally on SBS Television and NITV, and broadcast live via the CBAA and NIRS networks.

Those wishing to know more about Vibe Australia should call us in Sydney Australia on (02) 9361 0140 or international 61-2-9361-0140. You can also submit an online enquiry via the Contact Us page.